What is employment branding?

[mac.jacobson]

What is employment branding? Will it help finding the right (best) candidate? How do I use it?

[hesslei]

Employment branding is a long-term strategy that helps create the right perception of your unique employment experience and cultivate meaningful connections with talent. While the focus of employment branding is often external communications "as was the focus of my previous article on this topic", employment brand strategy is most effective when it connects with talent consistently, at every phase of the employee lifecycle.

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hesslei.....

buzz marketing

[redsuperted]

I don't know about the US but in the UK employment branding is particularly prevalent in graduate/college jobs - it takes place on campus / at university and at other events like careers fairs.

WikiJob.co.uk

[ap4pseo]

The use of an image to apply oneself in the marketplace. how you are perceived as an Employer. Just take a look at how google brands their employment ethics and treatment of its employees. Most people would give their left leg to work for an employer like that. Job Search is perceived to be an integral part of getting your employment branding on a good foot.


Michael S. Quale
CEO A Place 4 People

[finjobs]

It sounds interesting.